The B2B SaaS Leader's
Market Traction BlueprintA FREE, 5-day email course breaking down everything you need to name and claim your position, align Go-to-Market, and avoid 6-month sales cycles that end in "Maybe later".

The 5 biggest mistakes SaaS leaders make (and how to avoid them).A proven framework to name and claim your own market position.Steps to attract your ideal customers and repel time-wasters.5 moves to build a lucrative relationship between Sales and Marketing.Tactics to snap prospects out of inertia and into "must buy now".

Everything you need to build a distinct, credible and compelling B2B SaaS brand.

Written by James Konotey-Ahulu, Senior Copywriter and Content Lead for tech giants including Salesforce, HubSpot, and Klaviyo.

"Founders pay 5 or even 6 figures for these strategies. And here they are—free."

Want to make sure this free email course is worth it?

Here's everything that's inside:

Day 1: The Features Fetish: Why positioning based on features leaves prospects cold—and how to name and claim an industry shift that makes your solution necessary now.Day 2: The Pain Omission: Why purely positive messaging falls flat—and how you can use the power of pain to move prospects.Day 3: The "Everyone Welcome" Trap: Why trying to attract as many clients as possible ends in sales failure—and how to keep your pipeline full of ideal buyers.Day 4: The Narrative Neglect: Why growing companies lose sight of their unifying story—and how to keep cohesion and trust among Go-to-Market.Day 5: The Salesperson Paradox: Why relying on Sales to close every customer hurts long-term revenue—and how to win low-effort deals on autopilot.

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The B2B SaaS Leader's Market Traction BlueprintA FREE, 5-day email course breaking down everything you need to name and claim your position, align Go-to-Market, and avoid 6-month sales cycles that end in "Maybe later".

Everything you need to build a distinct, credible and compelling B2B SaaS brand.

Want to make sure this free email course is worth it?

Hooray! The first lesson of {{EEC Name}} is on its way to your inbox.

The B2B SaaS Leader's
Market Traction BlueprintA FREE, 5-day email course breaking down everything you need to name and claim your position, align Go-to-Market, and avoid 6-month sales cycles that end in "Maybe later".